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I’m a results-oriented design leader with a proven ability to build and inspire high-performing teams. I bring a collaborative and user-centric approach to product development, working closely with product and engineering teams to deliver exceptional user experiences. My expertise in e-commerce, consumer, and enterprise applications enables me to drive innovation and deliver impactful solutions.
"Great design can make a great experience but it is not a substitute of an experience."
"Great design can make a great experience but it is not a substitute of an experience."
Product Design Skills
Product Design Skills
User Experience
Customer Journey
Competitor Benchmarking
Persona Development
Story Mapping
Heuristic Analysis
User Testing (in-person and remote)
Design
Figma (preferred)
Sketch
Photoshop
Illustrator
InDesign
Omnigraffle
Prototype
Figma
Framer Studio
Flinto
HTML/CSS
Keynote
Omnigraffle
Design Principles I use
Design Principles I use
Digestibility
Digestibility
Good design is easy to digest—the brain shouldn’t have to spend a ton of energy to figure out what the heck it’s looking at. With any luck, people will just “get it” without needing a 6-section explanation.
Trust
Trust
Good design is easy to trust. Before asking someone to complete an action, make every effort to help them understand why the task is needed. Being honest and clear in explanations builds trust at each step, leading to increasingly easier conversions down the funnel.
Familiarity
Familiarity
Ground-breaking design is awesome, but a design that converts is better. New frameworks and flashy plugins might look nice on Dribbble, but if no one is clicking the “buy” buttons, you’ve got a problem.
Take the user’s side
Take the user’s side
Building thoughtful products with clear intentions shows that you care, make choices more comfortable, and leads to a better overall experience.
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