About Me

I’m a results-oriented design leader with a proven ability to build and inspire high-performing teams. I bring a collaborative and user-centric approach to product development, working closely with product and engineering teams to deliver exceptional user experiences. My expertise in e-commerce, consumer, and enterprise applications enables me to drive innovation and deliver impactful solutions.

"Great design can make a great experience but it is not a substitute of an experience."

Product Design Skills

User Experience

Design

Prototype


Design Principles I use

Digestibility

Good design is easy to digest—the brain shouldn’t have to spend a ton of energy to figure out what the heck it’s looking at. With any luck, people will just “get it” without needing a 6-section explanation.

Trust

Good design is easy to trust. Before asking someone to complete an action, make every effort to help them understand why the task is needed. Being honest and clear in explanations builds trust at each step, leading to increasingly easier conversions down the funnel.

Familiarity

Ground-breaking design is awesome, but a design that converts is better. New frameworks and flashy plugins might look nice on Dribbble, but if no one is clicking the “buy” buttons, you’ve got a problem.

Take the user’s side

Building thoughtful products with clear intentions shows that you care, make choices more comfortable, and leads to a better overall experience.